Electric hair styling tools market is anticipated to grow at a significant CAGR of 5.8% during the forecast period. The increasing influence of social media is growing the hair styling tools market. Social media influencers use hair styling tools on daily basis due to their work and they also do partnership with the hair styling tool companies which helps people to get to know more about the brand and about their products. People gets to know more about the styling and gets attracted towards the features of products. For instance, in November 2019, Remington launched pop-up salons in London and Manchester to showc its proluxe range of heat styling tools.
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Impact of COVID-19 Pandemic on Global Electric Hair Styling Tools Market
The demand and need of electric hair styling tools was decreased due to the COVID-19 pandemic. Everything was shut down and people were staying at home so there was very minimal need of using hair styling tools and additionally the hair salons and spas were also closed down due to the government restrictions so the people preferred and switched to DIYs and heatless techniques to style there hairs and to took care of them. People prefer not apply heat on their hairs unless there is very important work or need. There was a negative impact of COVID-19 on the global electric hair styling tools market.
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by Product Type (Hair Dryers, Hair Curlers & Rollers, Hair Straighteners, and Hair Styling Brushes) and
by Distribution (Online and Offline)
Market Players Outlook
The major companies serving the global electric hair styling tools market include Alan Truman, Dyson Ltd., Ikonic World, Koninklijke Philips N.V., VEGA, and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in July 2020, Tineco expanded its business into the beauty category by launching its next generation smart hairdryer named the Moda One which is designed with advanced iLoop smart sensor technology that measures hair moisture levels over 20 times per second and automatically adjusts heat and airflow in real-time to prevent damage to hair.
The Report Covers
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global electric hair styling tools market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying ‘who-stands-where’ in the market.
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